Which of these two is more creepy?

Google
Google

It's cookies are in at least 80% of all website so it knows what you visit online, it has detailed profiles on its users, knows their calendar, emails, work documents. They are in your phone, in your home, listening in. Their Streetview cars are 3D scanning our streets. Google's CEO in 2010: “I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next.”

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VS
Score Assured
Score Assured

This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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