Which of these two is more creepy?

Navistone
Navistone

A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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VS
Palantir
Palantir

This CIA-backed multi-billion dollar company that offers military grade data-analysis, surveillance and prediction to governments, police, cities and companies. The are considered to be as powerful as Google, but the creepy thing is: you're likely never heard of them.

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