Which of these two is more creepy?

Score Assured
Score Assured

This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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VS
Deemly
Deemly

This company aggregates your reputation from various online sources to create one single score. Just like the Chinese government is doing. These reputation systems amplify social pressure, leading to an increase in censorship and risk avoidance.

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