Cloudpets are internet-connected cuddly toys that use sensors and microphones to allow children to interact with them. It was discovered that Cloudpets data was stored in an unsecured database that was publicly accessible, and that was even turning up in search engines.

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A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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