This company aggregates your reputation from various online sources to create one single score. Just like the Chinese government is doing. These reputation systems amplify social pressure, leading to an increase in censorship and risk avoidance.

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"If you don't pay for it, you are the product". Facebook creates detailed profiles on both its users and on people who don't have an account. It's a dream come true for any spy agency: the world's biggest people database, where people report on themselves and on each other. Their algorithmic newsfeed has a huge influence on how its users see the world, allowing companies and governments to manipulate their perception, and even their mood.

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