"If you don't pay for it, you are the product". Facebook creates detailed profiles on both its users and on people who don't have an account. It's a dream come true for any spy agency: the world's biggest people database, where people report on themselves and on each other. Their algorithmic newsfeed has a huge influence on how its users see the world, allowing companies and governments to manipulate their perception, and even their mood.

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Find out if your child has the genes it takes to become a top soccer player. The data they gather about your DNA could end up in a lot of places, and severely affect their future chances in, for example, the job market.

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