A lot of new security companies focus on 'insider threats'. RedOwl takes data from employees, including their emails and social media feed, and generates a list of the ones you should keep an eye on.. including those that might leak to the press.

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This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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